Branding the old fashioned way
Snippet from the hand lettering process of a brand development project. After much discussion with the client (who shall remain nameless until the project is complete), we decided that a hand lettered approach would match with the high quality, custom nature of their product.
A dozens of rough sketches later, and a lovely round hand logo appeared from the pencil shavings and ink splashes.
After vectorizing the sketch, all paths are created manually and adjusted to fix any little “hand” mistakes. She’s almost ready for her grand debut.